Search Engine Optimization
Winning search traffic that converts — from small sites to platforms with millions of users.
UX · CRO · Digital Product Strategy
Turn the traffic you already have into revenue.
I help businesses across MENA get more revenue from the traffic they already have — through UX strategy, CRO, and digital product optimization.
Amman · Global
The impact
Numbers that compound.
Fifteen-plus years turning underperforming digital touchpoints into conversion drivers — across products, courses, and enterprise experiences.
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Digital products built & scaled
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Students taught on Udemy
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Course reviews
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Years in digital
Serving thousands of e-commerce businesses globally.
What I do
Five specialisms, one outcome: more revenue.
Leading digital experience projects for enterprise clients — from strategy through execution.
Conversion Rate Optimization
Getting more revenue from the traffic you already have.
Product Management
Building and shipping digital products for B2C and B2B, end to end.
Growth & Monetization
Growing and monetising digital businesses sustainably.
WordPress & eCommerce
Custom WordPress and eCommerce built to scale and convert.
Credibility
Built across product, marketing & strategy.
A background in Computer Science since 2009, and a career built across SEO, product management, and digital business strategy.
Managing Director, Product & Digital Experiences — uxarabia
Leading product and digital experience work for MENA and global clients.
CEO — WPFactory
Building and scaling a portfolio of 50+ digital products serving thousands of e-commerce businesses globally.
Premium Udemy instructor
44,000 students, 11,000 reviews — teaching since 2015.
SEO & CRO Consultant
Turning traffic into measurable revenue for teams across industries.
The approach
Business goals and user needs, on the same side.
I bridge the gap between what the business needs and what users actually want — turning underperforming digital touchpoints into conversion drivers, from strategy through execution.
Testimonial
I had the pleasure to work with Omar, who is an excellent team member. He is a dedicated and responsible person who is able to meet the most demanding challenges. He is a team player with wide knowledge and an absolute hardworking person. I highly recommend him for any organization.
Let's work together
Let's turn your traffic into revenue.
Tell me what you're working on — I'll show you where the revenue is hiding.
Prefer LinkedIn? Connect here ↗
Based in Amman · working with teams across MENA and globally